Artificial Intelligence or AI Algorithms used the right way, that is, for the good, is no doubt a gift to humanity – but put into the wrong hands they are poison and a huge threat to democracy and our mental health.
We are building a more perfect, more human social media platform putting the social back where it belongs. Seriously. Our main focus is to lead a social media revolution to be able to bring user needs into the core business – and keep advertiser needs at the periphery where they belong.
It’s no mystery that influencers make their money from selling us things. It’s a lucrative method of advertising for companies. You’re more likely to buy a product if you know of and like the person selling it to you. Unlike […]
In the last decade we have seen the consequences of a growing disconnect between social media and real life – and the subsequent declining mental health among young adults. Add to this, that we spend a quarter of our lives […]
News about the Metaverse is everywhere: news about it changing how we work, how we shop, how we socialise. Basically, how it will change our lives. But, instead of the wave of anticipation and excitement expected from the announcement of […]
The ethics of fast fashion has been a hot topic for a few years now. From online retailer Missguided’s £1 bikini in 2019 to SHEIN’s rise to the largest fashion retailer in the world as of 2022, the topic of […]
How many of us feel so stressed in our lives with work, school, and family obligations that we feel like we don’t have time for anything fun? Well, the data shows that we are highly stressed: Almost half of all […]
It’s not a new idea that social media does more to divide us than bring us together (it’s original selling point). We often choose it over in-person interactions. But, it’s with the vague excuse that we’re technically interacting with our […]
Have you ever read or watched distressing news online that left you feeling sick the entire day or week? Every hour of every day, international news bulletins flash up on the media, and when you go online, you find a […]
Traditional social media has a plethora of adverse effects. Many of these drawbacks we have heard continually about (and many have been written about on this blog): worsening mental health, increased loneliness, body image issues, etc. But social media, it […]
There have long been negatives attitudes towards reality tv. It’s considered ‘low-brow’ and ‘trashy’, often referred to as a ‘guilty-pleasure’. These judgements, both of the shows and the people who enjoy them, are often unfair. However, there are some damaging […]
In today’s world, it is very hard to be young and not have a profile on a social networking site. The Internet, commonly referred to as “the web”, has made the world a smaller place. These platforms make it possible […]