We are building a more perfect, more human social media platform putting the social back where it belongs. Seriously. Our main focus is to lead a social media revolution to be able to bring user needs into the core business – and keep advertiser needs at the periphery where they belong. It will require people to actually interact with other people in a 1:1 relation or as part of a greater community focused on building in-person social bonds in real life.
Social media applications must pay their bills for an enormous amount of development, services and maintenance costs. Therefore, social media must keep both the investors and the users happy. But the problem is that these users are neither investors nor customers. It is the advertisers who are the customers. And investors are just investors. But if you employ a subscription model, users become customers – now they are at the core of the business and it is now primary the user’s needs that we need to serve.
No fake people
So, on a perfect social media platform, no matter if you are a public figure or not, your identity must be individually verified, and you must be personally reachable. You must be a real human being and responsible for everything you bring onto the platform. You must be responsible regarding the people with whom you interact and the manner in which you interact. This does not guarantee people will be more honest or less pretending, but at least they will be real people and the chance that they will be more honest, and less pretending is far greater.
You’re connected or you’re not
If you need to disconnect from someone, you do not need to block people – just disconnect. And if you’re not connected to someone on the platform, they cannot see what you are doing because there are no public user profiles unless you wish to be public. So, there is no real need for blocking – just disconnect!
No likes – no followers
So, what do you want? Do you want friends, or do you want fans? Speaking for myself – I want friends. There will be no possibility for gaming with likes and followers, no fake accounts and no fake followers. None of the ugly stuff you know from current modern social media which, when you think about it, is rather antisocial.
Once a social platform becomes an ad platform, only servicing the advertisers at its core, it ceases to be social. Most of the disinformation, privacy breaches and general abuse we see around on social media are all related to the fact that, in order to survive, these platforms have to sell an enormous amount of well targeted and effective ads.
So, if it is the user that pays for a subscription, they are paying the bills, ergo, they are the customers. On an ad platform where you have the advertisers at the core, the advertisers pay the bills. Advertisers are the customers, ergo advertisers are the priority.
Therefore, the user needs to be at the core of the business, to make sure it is primarily the user’s needs the business serves. And by protecting against influencers, we can slow down the flow of bad and misleading information.
A social network should be well moderated. If users pay for a monthly or yearly subscription, they deserve excellent service and the best security available.
On a well moderated platform people will dare to be themselves and must behave and treat their fellow beings with kindness and respect. No people (I mean real people) will be bullied to the point that they lose their own self esteem. Why? Because they just disconnect and will never again be bothered by the same person – at least not on the platform. Removing bad people from any platform improves the health of the platform. And who want to be on a social media platform where people can make life difficult for you?
The benefits of all this from a business viewpoint is this, we are finally beyond a purely growth revenue model. We can finally focus on maintaining a sustainable and healthy tool that supports the individual growing as a human being through more lasting and rewarding connections with other people.
Thanks for reading – let’s do this!