Animal Cruelty and Social Media
Since the dawn of the internet, humans have been using it to look at cute, funny animals. The I Can Has Cheezburger? and Keyboard Cat memes are retro at this point. Social media has given us the ability to vastly […]
Brands Just Want Your Money, They’re Not Your Friends.
A brand’s presence on social media may suggest otherwise. We need to remember that everything they do is a marketing strategy. Funny posts about current events are ads. Activism and support of civil rights movements are ads. One-on-one engagements with […]
The Power of User-Generated Content for Marketing Success
In today’s digital age, digital marketing has become an indispensable tool for businesses and individuals. Digital marketing helps brands connect with their potential customers and target audiences using the power of the Internet and various social media platforms. Marketers are […]
How to Use Colour Psychology in Marketing
Colours are the smiles of nature. -Leigh Hunt Who does not like colours? Colour brings happiness, cheer and joy to our lives. We, human beings, choose colours according to our moods and let those express our state of mind […]
The Deinfluencing Movement Has Failed
Online trends come and go in the blink of an eye, some only lasting a couple of days. The ‘deinfluencing’ trend actually managed a few months before fizzling out. The concept of being told by content creators what not to […]
What Happened to the Awkward Teenage Phase?
A popular trend online is for us Millenials to show off photos from our awkward teenage phases. Maybe we thought inch-thick orange foundation and racoon eyeliner was an essential part of any look. Perhaps our fringe covered the majority of […]
Travel Influencers are Lying to You
So I’ll be travelling to Japan for the first time next month. As with any country or city that I haven’t visited before, I’ve been looking up what to do, where to eat, what to see, etc. Of course, this […]
Christmas, Social Media and Financial Crises: A Recipe for Misery
Last week in the UK a video on YouTube went viral, titled “Alternative John Lewis Advert | The GoKart.” For those who don’t know, John Lewis is a British retailer who are famous for festive ads that are real tear-jerkers. […]
Social Media is Enabling Greenwashing
Many of us have just come through the hottest summer on record, with droughts drying nature to a crisp, and wildfires raging constantly. Just last week we saw 1/3 of Pakistan flooded, with 33 million people displaced and 1,500 killed. […]
Everyone’s Doing It! Buying Likes and Followers on Social Media
How we present ourselves online is very important to a lot of us. Our likes and followers are a big part of this. The higher the levels of engagement on what we post, the more popular we seem. The more […]